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New Betting Sites UK

Every UK-licensed bookmaker launched in the last two years, newest first, plus the sites licensed but not yet live.

12 new sites listed · Updated 28 October 2026 · All UKGC licensed

The newest UK betting site is BrillBet, which launched in September 2026. Below is every UK-licensed bookmaker launched in the last two years, newest first, with its launch date, licence details and its current welcome offer. We update the list every month and remove sites once they pass two years old. Further down, you'll find bookmakers that have been granted a UK licence but haven't launched yet.

Newest Bookmaker

The Newest UK Betting Site

UKGC licensed bookmaker

BrillBet

Launched
September 2026
Licence
UK Digital Bookmakers Ltd, 101570
Expert rating
80/100
BR
BrillBet

£10 Free Bet

£10

Bet £10 Get £10 Bet Builder Free Bet

18+ GambleAware

UK Licenced: 101570

Significant terms

New customers only. Bet £10+ on a cash Bet Builder at combined odds of 3/1 or greater. Void, cancelled or cashed out bets don't count. £10 Bet Builder free bet, credited within 24 hours, valid 72 hours. Minimum 4 legs, odds of 1/2 or greater per leg. 18+ Please Gamble Responsibly. T&Cs Apply.

Editor's Choice

TigerBet

UKGC licensed bookmaker

TigerBet

Launched
November 2025
Licence
TigerPlay Ltd, 65319
Expert rating
78/100
TI
TigerBet

£5 Free Bet

£5

Bet £10 Get £5 Free Bet

18+ GambleAware

UK Licenced: 65319

Significant terms

Deposit £10 and wager a minimum of £10 on sports. The qualifying bet must be placed using only cash funds. Min odds: Evens 1/1. Free Bet will be credited within 24 hours. Free Bet is valid for 72 hours. New customers only. T&Cs Apply. gamcare.org.uk

Latest launches

New Betting Sites, Newest First

  1. BrillBet logo

    BrillBet

    Launched September 2026

    UK Digital Bookmakers Ltd, 101570

    Bet £10 Get £10 Bet Builder Free Bet

    New customers only. Bet £10+ on a cash Bet Builder at combined odds of 3/1 or greater. Void, cancelled or cashed out bets don't count. £10 Bet Builder free bet, credited within 24 hours, valid 72 hours. Minimum 4 legs, odds of 1/2 or greater per leg. 18+ Please Gamble Responsibly. T&Cs Apply.

    80/100

    18+ BeGambleAware.org

  2. Proper Bet logo

    Proper Bet

    Launched August 2026

    Proper Bet Limited, 100990

    See site for current offer

    64/100

    18+ BeGambleAware.org

  3. Stakewise logo

    Stakewise

    Launched June 2026

    Rocbrook Limited, 100802

    Bet £10 Get a £10 Free Bet

    Sports offer bet £10 get £10. Free Bet valid for 48 hours. Min odds: Evens 1/1. Available on sport only (Core Terms). Minimum stake £1 & max stake £10. New customers only. T&Cs apply.

    80/100

    18+ BeGambleAware.org

  4. BetAhoy logo

    BetAhoy

    Launched May 2026

    Bet Ahoy Ltd, 100094

    Bet £10 Get £10 In Free Bets

    Code ALLABOARD10 – Valid within 7 days of reg. (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply.

    76/100

    18+ BeGambleAware.org

  5. 36vegas logo

    36vegas

    Launched December 2025

    36Gaming Limited, 66806

    Get Upto £136 Cashback On Losses

    Place a 5+ leg ACCA on any sport (total odds 3.00+, each leg 1.50+). If one leg loses, get 100% of your stake back as a free bet, up to £136. Qualifying bets must settle within 7 days of claiming. Free bet valid 7 days from issue, usable on any sport/market as a 3+ leg ACCA (total odds 3.00–21.00, each leg 1.50+). Full terms below.

    76/100

    18+ BeGambleAware.org

  6. Fairplay logo

    Fairplay

    Launched December 2025

    Fairplay Exchange Limited, 58718

    Bet £10 Get £10 Free

    18+ New Customers Only. Bet £10 and get £10 in free bets. Opt in to the promotion, register your account and place a £10 qualifying bet at min odds of evens (2.0). Your free bet will be credited after your qualifying bet has settled. Free bets are non-withdrawable and expire after 7 days. Max offer one per customer. Qualifying bets cannot be placed on a price boost. Full T&Cs apply

    74/100

    18+ BeGambleAware.org

  7. TigerBet logo

    TigerBet

    Launched November 2025

    TigerPlay Ltd, 65319

    Bet £10 Get £5 Free Bet

    Deposit £10 and wager a minimum of £10 on sports. The qualifying bet must be placed using only cash funds. Min odds: Evens 1/1. Free Bet will be credited within 24 hours. Free Bet is valid for 72 hours. New customers only. T&Cs Apply. gamcare.org.uk

    78/100

    18+ BeGambleAware.org

  8. BetTom logo

    BetTom

    Launched May 2025

    Bet Tom Limited, 64959

    Get 50% Cashback on Losses Upto £25

    50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.

    76/100

    18+ BeGambleAware.org

  9. London Bet logo

    London Bet

    Launched April 2025

    Thistle Bet Limited, 66162

    See site for current offer

    64/100

    18+ BeGambleAware.org

  10. Quickbet logo

    Quickbet

    Launched March 2025

    L & L Europe Limited, 38758

    Bet £10 Gt £10 Free

    New players only | Deposit & wager at least £10 to get free spins | Offer must be activated before depositing | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.10 per spin | Free Spins expire in 48 hours | Free bet offer: Minimum odds: 2.0 | Free bet value will be deducted from free bet winnings | T&C's Apply

    74/100

    18+ BeGambleAware.org

  11. Betmaze logo

    Betmaze*

    Launched 2025

    ProgressPlay Limited, 39335

    Bet £10 Get a £10 Free Bet

    New Players Only. Min 10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: 200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply

    50/100

    18+ BeGambleAware.org

  12. Betnero logo

    Betnero

    Launched November 2024

    Anakatech Interactive Limited, 48789

    Bet £10 Get a £10 Free bET

    Play responsibly | 1st deposit only | Min deposit £10 | Qualifying bet: min £10, on any acca or Bet Builder (2+ selections) with min odds 6/4 (2.5) on selected sports | £10 Free Bet: 2+ leg acca or Bet Builder (2+ selections), min odds 6/4 (2.5) | 7-day bonus expiry | BeGambleAware.org | T&Cs apply

    74/100

    18+ BeGambleAware.org

*Platform/Licence Change

New betting Previews Feed

BrillBet logo

BrillBet

Launched September 2026

Expert rating

80/100

Sports available(15)

  • American Football
  • Basketball
  • Boxing
  • Cricket
  • Darts

Payments(5)

  • Apple Pay
  • Bank Transfer
  • Mastercard
  • Truelayer
  • Visa

Services(3)

  • Cash Out
  • In Play Betting
  • Fast Withdrawals

Pros

  • Football and horse racing coverage
  • In play betting and cash out
  • Apple Pay alongside debit cards and bank transfer

Cons

  • No dedicated mobile app recorded
  • PayPal, Skrill and Neteller are not enabled in the saved platform payment record
Proper Bet logo

Proper Bet

Launched August 2026

Expert rating

64/100

Sports available(15)

  • American Football
  • Basketball
  • Boxing
  • Cricket
  • Darts

Payments

Not yet confirmed

Services(4)

  • Cash Out
  • In Play Betting
  • Bet Builder
  • Fast Withdrawals

Pros

  • Football and horse racing coverage
  • In play betting and cash out
  • Bet builder recorded

Cons

  • No dedicated mobile app recorded
  • Payment methods are not yet filled in the saved record
Stakewise logo

Stakewise

Launched June 2026

Expert rating

80/100

Sports available(24)

  • American Football
  • Aussie Rules
  • Baseball
  • Basketball
  • Boxing

Payments(2)

  • Visa
  • Mastercard

Services(5)

  • 24/7 Live Chat
  • Apple Pay Accepted
  • Auto Cash Out
  • Request A Bet
  • Self Exclusion

Pros

  • New Licencce
  • New Mobile App
  • Cashbcak On Losses

Cons

  • No Wallet Deposit Methods
BetAhoy logo

BetAhoy

Launched May 2026

Expert rating

76/100

Sports available(39)

  • Football
  • Horse Racing
  • Greyhounds
  • Darts
  • Tennis

Payments(3)

  • Visa
  • Mastercard
  • Trustly

Services(5)

  • Mobile App (Android)
  • Mobile App (iOS)
  • Multiple Currencies
  • Partial Cash Out
  • PayPal Accepted

Pros

  • Bet Builder covers 11 sports before matches and during play
  • Early, Partial and Auto Cash Out are available

Cons

  • Best Odds Guaranteed payouts are capped at £100
36vegas logo

36vegas

Launched December 2025

Expert rating

76/100

Sports available(39)

  • Football
  • Horse Racing
  • Greyhounds
  • Darts
  • Tennis

Payments(2)

  • Visa
  • Mastercard

Services(5)

  • Auto Cash Out
  • Bet Builder
  • Cash Out
  • Deposit Limits
  • Early Payout

Pros

  • Live customer support is available 24/7
  • Bet Builder and accumulator insurance are offered

Cons

  • Daily winnings are capped at £25,000
Fairplay logo

Fairplay

Launched December 2025

Expert rating

74/100

Sports available(20)

  • Football
  • Tennis
  • Basketball
  • Cricket
  • Darts

Payments(4)

  • Visa
  • Mastercard
  • Apple Pay
  • Google Pay

Services(5)

  • 24/7 Live Chat
  • Apple Pay Accepted
  • Auto Cash Out
  • Bet Builder
  • Self Exclusion

Pros

  • Sportsbook, racing and betting against friends are available through one account
  • Deposits start at £5
  • No operator fees on deposits or withdrawals, although payment providers may charge

Cons

  • Withdrawals must return to the payment method used to deposit
  • Bank transfers can take 1 to 3 business days after internal processing
TigerBet logo

TigerBet

Launched November 2025

Expert rating

78/100

Sports available(26)

  • American Football
  • Aussie Rules
  • Baseball
  • Basketball
  • Boxing

Payments(3)

  • Visa
  • Mastercard
  • Bank Transfer

Services(5)

  • Bet Builder
  • Cash Out
  • Deposit Limits
  • Early Payout
  • Edit Bet

Pros

  • Minimum deposits start at £5

Cons

  • Withdrawals can occasionally take up to 10 working days to reach a bank account after processing
  • Total winnings are capped at £100,000 per customer per day across all sports
BetTom logo

BetTom

Launched May 2025

Expert rating

76/100

Sports available(39)

  • Football
  • Horse Racing
  • Greyhounds
  • Darts
  • Tennis

Payments(4)

  • Visa
  • Mastercard
  • Bank Transfer
  • Apple Pay

Services(5)

  • Bet Builder
  • Cash Out
  • Deposit Limits
  • Early Payout
  • Edit Bet

Pros

Not yet recorded

Cons

  • New account free spins require a code, have 5 times wagering on winnings and a £100 maximum cash takeout
London Bet logo

London Bet

Launched April 2025

Expert rating

64/100

Sports available(22)

  • American Football
  • Aussie Rules
  • Baseball
  • Basketball
  • Boxing

Payments(4)

  • Mastercard
  • Visa
  • Maestro
  • Apple Pay

Services(5)

  • Multiple Currencies
  • Partial Cash Out
  • PayPal Accepted
  • Request A Bet
  • Self Exclusion

Pros

  • Football markets include goals, cards, corners and free kicks

Cons

  • Football winnings on major listed competitions are capped at £50,000 per customer per day
Quickbet logo

Quickbet

Launched March 2025

Expert rating

74/100

Sports available(32)

  • Football
  • Horse Racing
  • Tennis
  • Basketball
  • Cricket

Payments(6)

  • Visa
  • PayPal
  • Bank Transfer
  • Trustly
  • Skrill

Services(5)

  • In Play Betting
  • Live Streaming
  • Mobile App (Android)
  • Mobile App (iOS)
  • Multiple Currencies

Pros

  • Support is available 24/7 through live chat, email and telephone
  • Deposit options include PayPal, Apple Pay, Skrill and Neteller

Cons

  • Withdrawals below £10 require contacting Customer Support
  • Withdrawing without account activity attracts a 5% processing fee
Betmaze logo

Betmaze

Launched 2025

Expert rating

50/100

Sports available(41)

  • Alpine Skiing
  • American Football
  • Aussie Rules
  • Badminton
  • Baseball

Payments(10)

  • Apple Pay
  • Instant Bank Transfer
  • Mastercard
  • Neosurf
  • Neteller

Services(5)

  • 24/7 Live Chat
  • Apple Pay Accepted
  • Auto Cash Out
  • Bet Builder
  • Self Exclusion

Pros

  • Daily Multiples Boosts
  • Big Cashback Event Promotions
  • Event Reload Bonuses
  • Extensive Deposit Methods

Cons

  • Dated Platform & Interface
  • Platform Usability Limitations
  • Withdrawal Fees
Betnero logo

Betnero

Launched November 2024

Expert rating

74/100

Sports available(32)

  • Football
  • Horse Racing
  • Tennis
  • Basketball
  • Cricket

Payments(6)

  • Visa
  • Mastercard
  • Maestro
  • Skrill
  • Neteller

Services(9)

  • Bet Builder
  • Cash Out
  • Partial Cash Out
  • In Play Betting
  • Live Streaming

Pros

  • Apple Pay deposits are supported

Cons

  • Casino bonuses normally have a £2 maximum bet
  • Bonus cash conversion is normally capped at three times the bonus amount

New Betting Sites Launch Notes

Every note below is written only from the details saved on this site. Licence numbers link to the Gambling Commission register, expert ratings are our own 100 point editorial scores, and odds are shown in fractions. Where a detail has not been confirmed, we say so rather than fill the gap.

BrillBet

BrillBet launched in September 2026. The company behind it is UK Digital Bookmakers Ltd, holding UK Gambling Commission licence 101570.

Platform and rating. The sportsbook runs on the Swifty International platform. Our expert review rates it 80 out of 100.

Coverage and services. The recorded betting range spans 15 sports and market categories: American Football, Basketball, Boxing, Cricket, Darts, Football, Golf, Greyhound Racing, Horse Racing, Ice Hockey, MMA, Rugby League, Rugby Union, Snooker and Tennis. Saved services include Cash Out and In Play Betting.

Payments. Recorded payment methods are Apple Pay, Bank Transfer, Mastercard, Truelayer and Visa. Fast withdrawals are listed among its services.

Welcome offer. Bet £10 Get £10 Bet Builder Free Bet. Significant terms: New customers only. Bet £10+ on a cash Bet Builder at combined odds of 3/1 or greater. Void, cancelled or cashed out bets don't count. £10 Bet Builder free bet, credited within 24 hours, valid 72 hours. Minimum 4 legs, odds of 1/2 or greater per leg. 18+ Please Gamble Responsibly. T&Cs Apply.

Strengths and cautions. Recorded strengths: Football and horse racing coverage, In play betting and cash out and Apple Pay alongside debit cards and bank transfer. Recorded cautions: No dedicated mobile app recorded and PayPal, Skrill and Neteller are not enabled in the saved platform payment record. 0

Proper Bet

Proper Bet launched in August 2026. The company behind it is Proper Bet Limited, holding UK Gambling Commission licence 100990.

Platform and rating. The sportsbook runs on the Playbook Gaming platform. Our expert review rates it 64 out of 100.

Coverage and services. The recorded betting range spans 15 sports and market categories: American Football, Basketball, Boxing, Cricket, Darts, Football, Golf, Greyhound Racing, Horse Racing, Ice Hockey, MMA, Rugby League, Rugby Union, Snooker and Tennis. Saved services include Cash Out, In Play Betting and Bet Builder.

Payments. No payment methods are recorded for Proper Bet yet. Fast withdrawals are listed among its services.

Welcome offer. No sign up offer is recorded for Proper Bet yet.

Strengths and cautions. Recorded strengths: Football and horse racing coverage, In play betting and cash out and Bet builder recorded. Recorded cautions: No dedicated mobile app recorded and Payment methods are not yet filled in the saved record. Still to confirm for Proper Bet: payment methods.

Stakewise

Stakewise launched in June 2026. The company behind it is Rocbrook Limited, holding UK Gambling Commission licence 100802.

Platform and rating. The sportsbook runs on the Swifty International platform. Our expert review rates it 80 out of 100.

Coverage and services. The recorded betting range spans 24 sports and market categories: American Football, Aussie Rules, Baseball, Basketball, Boxing, Cricket, Darts, Football, Formula 1, Gaelic Football, Golf, Greyhound Racing, Handball, Horse Racing, Hurling, Ice Hockey, MMA, Motor Racing, Rugby League, Rugby Union, Snooker, Table Tennis, Tennis and Volleyball. Saved services include 24/7 Live Chat, Auto Cash Out, Request A Bet and Self Exclusion.

Payments. Recorded payment methods are Visa and Mastercard. Its services also mention Apple Pay Accepted, without matching payment entries, so those stay unconfirmed.

Welcome offer. Bet £10 Get a £10 Free Bet. Significant terms: Sports offer bet £10 get £10. Free Bet valid for 48 hours. Min odds: Evens 1/1. Available on sport only (Core Terms). Minimum stake £1 & max stake £10. New customers only. T&Cs apply.

Strengths and cautions. Recorded strengths: New Licencce, New Mobile App and Cashbcak On Losses. Recorded cautions: No Wallet Deposit Methods. 0

BetAhoy

BetAhoy launched in May 2026. The company behind it is Bet Ahoy Ltd, holding UK Gambling Commission licence 100094.

Platform and rating. The sportsbook runs on the EveryMatrix platform. Our expert review rates it 76 out of 100.

Coverage and services. The recorded betting range spans 39 sports and market categories: Football, Horse Racing, Greyhounds, Darts, Tennis, Basketball, Cricket, Golf, American Football, Aussie Rules, Badminton, Baseball, Beach Volleyball, Biathlon, Boxing, Chess, Cycling, Esports, Field Hockey, Floorball, Formula 1, Futsal, Gaelic Football, Gaelic Hurling, Handball, Ice Hockey, Lacrosse, MMA, Motor Racing, Politics, Rugby League, Rugby Union, Sailing, Ski Jumping, Snooker, Specials, Speedway, Table Tennis and Volleyball. Saved services include Mobile App (Android), Mobile App (iOS) and Partial Cash Out.

Payments. Recorded payment methods are Visa, Mastercard and Trustly. Its services also mention PayPal Accepted, without matching payment entries, so those stay unconfirmed.

Welcome offer. Bet £10 Get £10 In Free Bets. The promotional code is ALLABOARD10. Significant terms: Code ALLABOARD10; Valid within 7 days of reg. (Min £10 at odds of EVS+). 2 x £5 free bets awarded once qualifying bet settles (18+). Full T&C’s Apply.

Strengths and cautions. Recorded strengths: Bet Builder covers 11 sports before matches and during play and Early, Partial and Auto Cash Out are available. Recorded cautions: Best Odds Guaranteed payouts are capped at £100. 0

36vegas

36vegas launched in December 2025. The company behind it is 36Gaming Limited, holding UK Gambling Commission licence 66806.

Platform and rating. The sportsbook runs on the EveryMatrix platform. Our expert review rates it 76 out of 100.

Coverage and services. The recorded betting range spans 39 sports and market categories: Football, Horse Racing, Greyhounds, Darts, Tennis, Basketball, Cricket, Golf, American Football, Aussie Rules, Badminton, Baseball, Beach Volleyball, Biathlon, Boxing, Chess, Cycling, Esports, Field Hockey, Floorball, Formula 1, Futsal, Gaelic Football, Gaelic Hurling, Handball, Ice Hockey, Lacrosse, MMA, Motor Racing, Politics, Rugby League, Rugby Union, Sailing, Ski Jumping, Snooker, Specials, Speedway, Table Tennis and Volleyball. Saved services include Auto Cash Out, Bet Builder, Cash Out, Deposit Limits and Early Payout.

Payments. Recorded payment methods are Visa and Mastercard.

Welcome offer. Get Upto £136 Cashback On Losses. The promotional code is 36VACCAINS. Significant terms: Place a 5+ leg ACCA on any sport (total odds 2/1+, each leg 1.50+). If one leg loses, get 100% of your stake back as a free bet, up to £136. Qualifying bets must settle within 7 days of claiming. Free bet valid 7 days from issue, usable on any sport/market as a 3+ leg ACCA (total odds 2/1; 21.00, each leg 1.50+). Full terms below.

Strengths and cautions. Recorded strengths: Live customer support is available 24/7 and Bet Builder and accumulator insurance are offered. Recorded cautions: Daily winnings are capped at £25,000. 0

Fairplay

Fairplay launched in December 2025. The company behind it is Fairplay Exchange Limited, holding UK Gambling Commission licence 58718.

Platform and rating. The software supplier behind the sportsbook has not been confirmed. Our expert review rates it 74 out of 100.

Coverage and services. The recorded betting range spans 20 sports and market categories: Football, Tennis, Basketball, Cricket, Darts, Rugby League, Rugby Union, Baseball, Golf, Boxing, American Football, Snooker, Table Tennis, Futsal, Ice Hockey, Aussie Rules, Esports, Volleyball, MMA and Gaelic Sports. Saved services include 24/7 Live Chat, Auto Cash Out, Bet Builder and Self Exclusion.

Payments. Recorded payment methods are Visa, Mastercard, Apple Pay and Google Pay.

Welcome offer. Bet £10 Get £10 Free. Significant terms: 18+ New Customers Only. Bet £10 and get £10 in free bets. Opt in to the promotion, register your account and place a £10 qualifying bet at min odds of evens . Your free bet will be credited after your qualifying bet has settled. Free bets are non-withdrawable and expire after 7 days. Max offer one per customer. Qualifying bets cannot be placed on a price boost. Full T&Cs apply.

Strengths and cautions. Recorded strengths: Sportsbook, racing and betting against friends are available through one account, Deposits start at £5 and No operator fees on deposits or withdrawals, although payment providers may charge. Recorded cautions: Withdrawals must return to the payment method used to deposit and Bank transfers can take 1 to 3 business days after internal processing. Still to confirm for Fairplay: the software supplier.

TigerBet

TigerBet launched in November 2025. The company behind it is TigerPlay Ltd, holding UK Gambling Commission licence 65319.

Platform and rating. The software supplier behind the sportsbook has not been confirmed. Our expert review rates it 78 out of 100.

Coverage and services. The recorded betting range spans 26 sports and market categories: American Football, Aussie Rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Entertainment (Special), Esports (Special), Football, Formula 1, Golf, Greyhound Racing, Handball, Horse Racing, Ice Hockey, MMA, Motor Racing, Rugby League, Rugby Union, Snooker, Table Tennis, Tennis, Virtual Sports (Special) and Volleyball. Saved services include Bet Builder, Cash Out, Deposit Limits, Early Payout and Edit Bet.

Payments. Recorded payment methods are Visa, Mastercard and Bank Transfer.

Welcome offer. Bet £10 Get £5 Free Bet. Significant terms: Deposit £10 and wager a minimum of £10 on sports. The qualifying bet must be placed using only cash funds. Min odds: Evens 1/1. Free Bet will be credited within 24 hours. Free Bet is valid for 72 hours. New customers only. T&Cs Apply. gamcare.org.uk.

Strengths and cautions. Recorded strengths: Minimum deposits start at £5. Recorded cautions: Withdrawals can occasionally take up to 10 working days to reach a bank account after processing and Total winnings are capped at £100,000 per customer per day across all sports. Still to confirm for TigerBet: the software supplier.

BetTom

BetTom launched in May 2025. The company behind it is Bet Tom Limited, holding UK Gambling Commission licence 64959.

Platform and rating. The sportsbook runs on the EveryMatrix platform. Our expert review rates it 76 out of 100.

Coverage and services. The recorded betting range spans 39 sports and market categories: Football, Horse Racing, Greyhounds, Darts, Tennis, Basketball, Cricket, Golf, American Football, Aussie Rules, Badminton, Baseball, Beach Volleyball, Biathlon, Boxing, Chess, Cycling, Esports, Field Hockey, Floorball, Formula 1, Futsal, Gaelic Football, Gaelic Hurling, Handball, Ice Hockey, Lacrosse, MMA, Motor Racing, Politics, Rugby League, Rugby Union, Sailing, Ski Jumping, Snooker, Specials, Speedway, Table Tennis and Volleyball. Saved services include Bet Builder, Cash Out, Deposit Limits, Early Payout and Edit Bet.

Payments. Recorded payment methods are Visa, Mastercard, Bank Transfer and Apple Pay.

Welcome offer. Get 50% Cashback on Losses Upto £25. Significant terms: 50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.

Strengths and cautions. Recorded cautions: New account free spins require a code, have 5 times wagering on winnings and a £100 maximum cash takeout. 0

London Bet

London Bet launched in April 2025. The company behind it is Thistle Bet Limited, holding UK Gambling Commission licence 66162.

Platform and rating. The sportsbook runs on the Playbook Gaming platform. Our expert review rates it 64 out of 100.

Coverage and services. The recorded betting range spans 22 sports and market categories: American Football, Aussie Rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Football, Formula 1, Hurling, Golf, Greyhound Racing, Horse Racing, Ice Hockey, Motor Racing, Rugby League, Rugby Union, Snooker, Tennis, TV (Special) and Volleyball. Saved services include Partial Cash Out, Request A Bet and Self Exclusion.

Payments. Recorded payment methods are Mastercard, Visa, Maestro and Apple Pay. Its services also mention PayPal Accepted, without matching payment entries, so those stay unconfirmed.

Welcome offer. No sign up offer is recorded for London Bet yet.

Strengths and cautions. Recorded strengths: Football markets include goals, cards, corners and free kicks. Recorded cautions: Football winnings on major listed competitions are capped at £50,000 per customer per day. 0

Quickbet

Quickbet launched in March 2025. The company behind it is L & L Europe Limited, holding UK Gambling Commission licence 38758.

Platform and rating. The sportsbook runs on the Altenar platform. Our expert review rates it 74 out of 100.

Coverage and services. The recorded betting range spans 32 sports and market categories: Football, Horse Racing, Tennis, Basketball, Cricket, Esports (Special), Greyhound Racing, Rugby Union, Rugby League, Darts, American Football, Table Tennis, Ice Hockey, Volleyball, MMA, Boxing, Handball, Snooker, Baseball, Golf, Motor Racing, Novelty (Special), Aussie Rules, Badminton, Beach Volleyball, Biathlon, Cycling, Field Hockey, Floorball, Futsal, Surfing and Water Polo. Saved services include In Play Betting, Live Streaming, Mobile App (Android) and Mobile App (iOS).

Payments. Recorded payment methods are Visa, PayPal, Bank Transfer, Trustly, Skrill and Neteller.

Welcome offer. Bet £10 Gt £10 Free. Significant terms: New players only; Deposit & wager at least £10 to get free spins; Offer must be activated before depositing; Free Spins winnings are cash; No max cash out; Eligibility is restricted for suspected abuse; Skrill deposits excluded; Free Spins value £0.10 per spin; Free Spins expire in 48 hours; Free bet offer: Minimum odds: 1/1; Free bet value will be deducted from free bet winnings; T&C's Apply.

Strengths and cautions. Recorded strengths: Support is available 24/7 through live chat, email and telephone and Deposit options include PayPal, Apple Pay, Skrill and Neteller. Recorded cautions: Withdrawals below £10 require contacting Customer Support and Withdrawing without account activity attracts a 5% processing fee. 0

Betmaze

Betmaze launched in 2025. Only the launch year is recorded so far; the exact month has not been confirmed. The company behind it is ProgressPlay Limited, holding UK Gambling Commission licence 39335.

Platform and rating. The sportsbook runs on the ProgressPlay platform. Our expert review rates it 50 out of 100.

Coverage and services. The recorded betting range spans 41 sports and market categories: Alpine Skiing, American Football, Aussie Rules, Badminton, Baseball, Basketball, Beach Volleyball, Biathlon, Boxing, Chess, Cricket, Cue Sports, Cycling, Darts, Esports (Special), Field Hockey, Football, Formula 1, Futsal, Gaelic Football, Golf, Handball, Horse Racing, Hurling, Ice Hockey, Lacrosse, MMA, Motor Racing, Motorcycle Racing, Novelty (Special), Politics (Special), Rugby League, Rugby Union, Snooker, Speedway, Table Tennis, Tennis, TV (Special), Volleyball, Water Polo and Winter Sports. Saved services include 24/7 Live Chat, Auto Cash Out, Bet Builder and Self Exclusion.

Payments. Recorded payment methods are Apple Pay, Instant Bank Transfer, Mastercard, Neosurf, Neteller, PayPal, Paysafe Card, Payz, Skrill and Visa.

Welcome offer. Bet £10 Get a £10 Free Bet. Significant terms: New Players Only. Min 10 qualifying bets, stake not returned. Free bet; one time stake of £10, min odds 1/2, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: 200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply.

Strengths and cautions. Recorded strengths: Daily Multiples Boosts, Big Cashback Event Promotions, Event Reload Bonuses and Extensive Deposit Methods. Recorded cautions: Dated Platform & Interface, Platform Usability Limitations and Withdrawal Fees. Still to confirm for Betmaze: the exact launch month.

Betnero

Betnero launched in November 2024. The company behind it is Anakatech Interactive Limited, holding UK Gambling Commission licence 48789.

Platform and rating. The sportsbook runs on the Altenar platform. Our expert review rates it 74 out of 100.

Coverage and services. The recorded betting range spans 32 sports and market categories: Football, Horse Racing, Tennis, Basketball, Cricket, Esports (Special), Greyhound Racing, Rugby Union, Rugby League, Darts, American Football, Table Tennis, Ice Hockey, Volleyball, MMA, Boxing, Handball, Snooker, Baseball, Golf, Motor Racing, Novelty (Special), Aussie Rules, Badminton, Beach Volleyball, Biathlon, Cycling, Field Hockey, Floorball, Futsal, Surfing and Water Polo. Saved services include Bet Builder, Cash Out, Partial Cash Out, In Play Betting, Live Streaming, Edit Bet, Deposit Limits and Self Exclusion.

Payments. Recorded payment methods are Visa, Mastercard, Maestro, Skrill, Neteller and Bank Transfer.

Welcome offer. Bet £10 Get a £10 Free bET. Significant terms: Play responsibly; 1st deposit only; Min deposit £10; Qualifying bet: min £10, on any acca or Bet Builder (2+ selections) with min odds 6/4 on selected sports; £10 Free Bet: 2+ leg acca or Bet Builder (2+ selections), min odds 6/4; 7 day bonus expiry; BeGambleAware.org; T&Cs apply.

Strengths and cautions. Recorded strengths: Apple Pay deposits are supported. Recorded cautions: Casino bonuses normally have a £2 maximum bet and Bonus cash conversion is normally capped at three times the bonus amount. 0

Coming soon

Newly Licensed Betting Sites

These companies have been granted a UK Gambling Commission licence but haven't launched a betting site yet. A licence doesn't guarantee a launch.

No newly licensed sites are listed right now.

FAQ

New Betting Sites Explained

Answers to the questions punters ask most about newly launched UK bookmakers.

Choosing well

What makes a good new betting site

A new bookmaker earns its place by doing something better than the established names, not just by offering a bigger welcome bonus. The strongest new sites usually stand out in at least one of these ways:

  • Competitive odds: new brands often price sharply to attract customers, especially on football and racing.
  • Ongoing value: regular promotions for existing customers, not just a one-off sign-up offer.
  • A well-built app: fast, simple bet placement, Face ID login and modern payment options such as Apple Pay and pay by bank.
  • Fair terms: clear significant terms, reasonable minimum odds and sensible expiry windows.
  • Quick withdrawals: paying out promptly is one of the clearest signs a new bookmaker can be trusted.

Our expert rating scores every new site on the same criteria as established bookmakers, so you can compare them directly.

Shared networks

Sister sites and shared platforms

When a new betting site launches on an existing platform, it often has “sister sites”: other brands run by the same company or on the same platform.

Sister sites usually share odds, markets and account systems, and some share welcome offer restrictions. If you’ve already claimed a welcome offer at one brand on a network, you may not be eligible at another, so check the terms. On the plus side, if you like how one site works, its sister sites will feel familiar.

Our sister sites page shows the full networks.

If a site closes

What happens if a new betting site closes?

New brands do sometimes close or merge, usually because they haven’t attracted enough customers.

If a UK-licensed bookmaker shuts down, it has to give customers notice and let them withdraw their balances. Every licensed operator also has to tell you how well your money is protected if the business fails. The Gambling Commission requires each one to state whether customer funds are not protected, or held with medium or high protection, usually on the site’s terms or during sign-up. If that matters to you, check it before depositing large amounts with any new bookmaker.

Playing safely

Safer gambling at new betting sites

Every UK-licensed betting site, new or established, has to offer the same safer gambling tools.

These include deposit limits, reality checks, time-outs and self-exclusion, and every site must be part of GAMSTOP, which lets you block yourself from all UK-licensed gambling sites at once. Signing up to several new sites to claim welcome offers can make it harder to keep track of your spending, so it’s worth setting a deposit limit on each account from the start. If gambling stops being fun, free, confidential support is available from BeGambleAware.org, and you can block gambling sites with GamStop.

Compare all betting sites, see the latest free bets or browse existing customer offers.

By Abigail Welch, Head Editor · Last updated 28 October 2026

18+ only. Please gamble responsibly. Free, confidential support is available at BeGambleAware.org, and you can block gambling sites with GamStop. betting.bet may earn a commission when you join a bookmaker through our links; this never affects our ratings.